Brand Style Guide

The Crafty PJ

Winter 2024

  • This project was apart of one of my Professional Writing Minor classes, Document Design and Production. We were tasked with designing a brand and creating a Brand Style Guide for it. Using Adobe Creative Suite we laid out all the aspects of the brand's identity in a digestible, fun way.
  • I modeled my brand after not only myself, but also the Instgram account I have for all my craft endeavours, The Crafty PJ
  • The meaning behind the brand was consistency within the inconsistent. Life is very inconsistent, and so I am as a person, however two things have always remained consistent in my life - the nickname PJ and being crafty. Hence, The Crafty PJ was born.
  • This project taught me a lot both professionally and personally. It allowed me to explore who I am as a person and the "brand" that I want to convey. But, it also taught me very practical skills, like Adobe Photoshop and Illustrator.
  • I found myself very passionate about this project and am proud of the final results. I think it does a wonderful job at conveying who I am, but also what I aspire to be.
  • Read more about my brand by scrolling through my style guide on the left or visit my Instagram linked below!
  • Visit @thecraftypj